Amazon completed its $13.7 billion takeover of organic grocer Whole Foods today.

Right away Amazon implemented it’s practice of keeping prices low to lock in customer loyalty. Already prices are down on selected kitchen staples, including grand beef and rotisserie chicken.

In addition, Whole Foods brands will now be available on Amazon’s site.

Amazon also aims to make Amazon Prime the rewards program for Whole Foods customers, and offer members special discounts.

ASSSOCIATED PRESS: It’s a Done Deal: Amazon Takes Over Whole Foods

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