My guest today is Sharon Houghton, a licensed esthetician with over 30 years experience in the beauty business. She is the Founder and Director of the All Natural Beauty Website, an amazing portal of information about natural beauty as well as the most natural beauty products. We’ll be talking about the good, the better, and the best of natural beauty products, including how and why to make your own. Sharon began making her own herbal beauty products after moving to the East Coast from Southern California. She began seeing incredible results happening when she used them on herself and her clients. Near the end of the 90’s, Sharon began searching for companies that were making 100% natural beauty products. It was amazing to her that there were so few companies making these types of products. This was when she realized that she needed to blend her experience with beauty, herbs, design and communication into what is now the All Natural Beauty Website. After 10 years, the site continues to grow and thrive, offering visitors from around the world an online place to find the ‘real thing’ in all-natural beauty care. www.anbPortal.com, www.debralynndadd.com/debras-list/the-all-natural-beauty-website

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transcript

TOXIC FREE TALK RADIO
All Natural Beauty

Host: Debra Lynn Dadd
Guest: Sharon Houghton

Date of Broadcast: September 10, 2013

DEBRA: Hi, I’m Debra Lynn Dadd. And this is Toxic Free Talk Radio, where we talk about how to thrive in a toxic world. And we have to do this because it is a toxic world out there, but it’s about to become less toxic.

Oh, my god. I read some very good news this morning, which is that the State of California has passed a new consumer products law. It’s called the Safer Consumer Products Regulations, and it goes into effect on October 1st. They just passed this on August 23rd, and it’s going into effect on October 1st. There’s no delay here, my goodness.

So what this is about is, “The regulations require manufacturers to seek alternative, safer chemical ingredients in widely used products.”

This is one of the first programs of its kind in the world.

So now, the State of California is saying, “Okay, you guys, if you’re going to sell products in the State of California, they have to be safer. We are not going to allow these toxic chemicals.”

Now, of course, it’s not going to be like on October 1st, suddenly, all the toxic products in California are going to disappear from the shelves. There’s a process, and they’ve identified a list of about 1200 chemicals, toxic chemicals, that they don’t want to have in consumer products.

The first lists of what those chemicals are, the first 230, I think it is, will be released sometime this month. And then manufacturers need to show the State of California that their products don’t have these chemicals in them.

This is going to be a process. It’s going to be a big administration thing, but wow. I’m still stunned. I just read this, this morning, and I’m still stunned.

You can read more about it. I put it on my Green Living Q&A Blog. If you go to ToxicFreeTalkRadio.com, across the top, there is a navigation bar to other parts of my website. If you just click on “Q&A,” this is the first item on the Q&A Blog this morning.

It’s wow. That’s all I can say, is wow. Wow, wow, wow. I’m very excited.
Today is Tuesday, September 10, 2013, and today, we’re going to talk about all natural beauty. My guest is Sharon Houghton, a licensed esthetician with over 30 years of experience in the beauty business. She’s the founder and director of the All Natural Beauty website—an amazing portal of information about natural beauty, as well as the most natural beauty products.

Hi, Sharon.

SHARON HOUGHTON: Hi, Debra. How are you?

DEBRA: I’m good. How are you?

SHARON HOUGHTON: I’m great. I’m so excited to be here. Thank you.

DEBRA: I’m so excited to have you be here too.

The first thing I want to ask you is I opened up your website this morning. She has two. One is AllNaturalBeauty.com, and the other is ANB Portal, like All Natural Beauty Portal. But ANB Portal doesn’t seem to be opening.

SHARON HOUGHTON: Oh, no!

DEBRA: I have the address right, right? It’s ANBPortal.com?

SHARON HOUGHTON: Yes, it’s just probably an internet glitch. Keep trying, it’ll be there. I’m sure it can happen. But that is great…

DEBRA: I’ll keep trying throughout the show.

SHARON HOUGHTON: That’s great news, Debra, what you just shared. That’s amazing.

DEBRA: Isn’t that wonderful?

SHARON HOUGHTON: Yes. I’m sorry I ever left California.

DEBRA: What happens in California will eventually happen in the rest of the country because—this is what happened with Wal-Mart too. When Wal-Mart started saying to a manufacturing, “You need to do this,” whatever happens to be, because they’re selling at Wal-Mart, they’re not going to make the products to be one way at Wal-Mart, and then sell them in another way in other places.

And so when something like the State of California or a big retailer like Wal-Mart says to a manufacturer, “You need to do something” to change your product, they do it. And that’s the way things get changed all throughout the retail system because a manufacturer will only make it one way.

SHARON HOUGHTON: But the news, just the fact that people will hear about this and rethink what they’re using, if they didn’t talk about it, people would just keep blindly using those chemicals over and over and over.

DEBRA: Yes. Well, I’ve been working for 30 years, hoping that people will get the message and just not use these products, and then those manufacturers will ether change or go out of business. But apparently, they haven’t all gotten the message yet.

Many of them have because we do have so many non-toxic products that we didn’t have 30 years ago.

But still, what we really need to do is we, as consumers, shouldn’t have to be worried so much about this. We shouldn’t have to be trying to figure out which product is toxic, and which one isn’t. They should just all be non-toxic. And I think that’s the direction we’re going. This is just amazing. Just amazing.

SHARON HOUGHTON: But for the time being, I think it’s in our hands to educate ourselves about ingredients. You need to learn how to read label. We just expect the government to take care of us. We expect these companies to protect us. But we’re the ones that need to do this. We need to educate ourselves that’s why I created the site. That’s one of the reasons.

So if you go to the research area, you will learn how to do this.

DEBRA: Sharon, before we get into talking anymore about what you’ve been doing, tell us how you got into this. What motivated you to put your sites together, and when did you do it?

SHARON HOUGHTON: Well, I am from Southern California, as you mentioned. And I just always loved beauty. I was the one that always put makeup on my friends, and I always played with masks and potions. And I just had an innate love of beauty products.

And so I started working in the cosmetic counters, so I was trained by the high-end cosmetic lines. And then I eventually became an esthetician, where I was trained by salon and beauty companies, so I know what’s out there.

DEBRA: And what is an esthetician? I think some people don’t know what that is. What is an esthetician?

SHARON HOUGHTON: That’s somebody that gives facials and applies makeup, and can do some body treatments. So basically, people would come in, and they’d lay down on my table, and I’d relax them, and I’d clean their face, and give them a nice shoulder massage, and send them out happy.

To get back to this, what I did was eventually, I moved to Pennsylvania, long story, but I moved with my husband to the middle of a horse farm. I was right in the middle of 300-acres of beautiful property, and beautiful horses roaming around, and it was completely opposite of the life I led before, the hustle and bustle. And I had clients, I was busy, and I didn’t have time to do anything.

So to be out there without my clientele, my friends and family were still back in California, I had time to invest in my passions like gardening, cooking. I’ve always loved researching and learning about herbs and aroma therapy, so I was able to put all this together and start making my own beauty products. And it wasn’t just the—like an avocado mask or something. They were more intense.

I started infusing different flowers and herbs into oils. And I started coming up with these formulations that was so good, if I do say so myself, and they were better than anything I had ever used in my entire career. And I had been working with the best products out there. And it was at that time that I thought, “Whoa, this is incredible. What have I happened upon?”

And so the internet was just getting started at that point. And I didn’t even know how to send an e-mail at that point. But I got online, and I was searching to see if there’s anybody else out there doing what I’m doing. And this is at the end of the 90’s.

I found a handful of people, and I could tell by their websites what was in their heart, and they felt like I did. They happened upon something that was miraculous.

And so that’s when I thought, “I think this is my new direction in life. This is what I have to do.” There was just no two ways about it. I had time on my hands to learn about how to build websites because I couldn’t afford to pay anybody at that point.

And I had all this time on my hands, so I researched, I went to the bookstores, I found all the books I needed, and I put together the All Natural Beauty website as a place for people to come and find out what I now knew to be incredible, and to lift up those that were making these products for all the right reasons.

So I didn’t do it for the money. I did it because I just was so enamored with what I experienced with these products, and not so much to get the toxins out, which we all know already is important, but to use the products in their whole state, ingredients that […]

DEBRA: And that’s very important. We’re going to talk more when we come back from the break. You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and my guest today is Sharon Houghton, who runs All Natural Beauty website. We’ll be back. Stay right there.

= COMMERCIAL BREAK =

DEBRA: You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and my guest today is Sharon Houghton. She has over 30 years’ experience in the beauty business, and she thought that she should put together a website to tell people about natural beauty after she had been working and trained in the regular beauty industry.

So Sharon, I’m coming from the perspective of that I want to have a life that doesn’t have toxic chemicals in it because that’s where I started. That was the point at which I departed from the regular consumer scene. So I can look at products, and I can say, “Okay, so here are the toxic ones, and then here are the non-toxic ones.”

And then you jump off a cliff and fly, and go into this other whole area that isn’t even about regular consumer products.

SHARON HOUGHTON: That’s true.

DEBRA: And so I see that that’s where you’re talking about when you’re talking about whole ingredients, when you were describing you being on your land, and growing things in your garden, and infusing oils with flowers, and things like that. Those are so elemental and close to nature that that just can’t be duplicated in a product that’s sitting on a shelf for months.

SHARON HOUGHTON: To some extent, it can. If it’s a dry product, or if it’s a product that’s been preserved naturally, there are different essential oils and natural way to preserve. But basically, I like to think of it like food, and we don’t give it a second thought when we keep our milk in our refrigerator.

So if you have a product that you want to last for more than six months, or if you just want to really take good care of it, put it in the fridge. It’s not a big deal. It’s a mindset. It’s just changing your conscience over to one that says, “I just don’t want toxins anymore. I’m going to get rid of those. I’m going to start fresh.”

And then you find these products. Like I say, that’s why I created this site because I think there are about 35 manufacturers right now on the ANB Portal. And by the way, if the site is down, there’s also the original site at AllNaturalBeauty.us, so you can try that out.

DEBRA: And that’s the same site, it’s just a different URL?

SHARON HOUGHTON: Basically, it’s the same, but it was an earlier site. I started out as just US manufacturers, and then I went over to more of an international type. So I’m going to be giving a little facelift to the original site, so that’s why I wanted to send your listeners to the second site. But both are great. Both have basically the same information, and there are a few links over to the ANB Portal site for our experts and different things—the spotlights.

But basically, you’ll find what you’re looking for—wonderful vendors that make wonderful, completely natural products. And if I can also say that there’s something for every budget there because like I said, I worked in the high-end retail market of beauty products, and you will not notice any difference in the higher end products that are on the site.

They have beautiful websites, they have beautiful packaging, their products are exquisite, they smell great. And then you’ll have the more moderately priced, and maybe the website won’t be quite as fancy or the packaging, but they’re still all natural.

They’re still wonderful.

And then, of course, as you mentioned, you can make your own, which you have simple ingredients from your own pantry. So it’s all levels.

DEBRA: The thing that is so wonderful about this is that there’s so much information on Sharon’s site, that you can find all these different products that are already made. There are so many articles.

I have spent time on this site, and I’m sure that I still haven’t seen everything because you just go from one thing to the next.

And there’s so much to see and so much to look at. And I can tell from reading what she has here that she understands that she’s looking for the most pure and has a viewpoint to bring us that.

SHARON HOUGHTON: Thank you.

DEBRA: And so give us some examples of some of the products that you have featured on the site.

SHARON HOUGHTON: Well, you had Evan from Evan’s Garden on the other day. She makes a fabulous line of products. She has household products, beauty, skin care, makeup, mineral makeup. We have mineral makeup product manufacturers, we have skin care, we have hair care, one of the most natural hair care lines I’ve ever seen, Shear Miracle Organics.

We have a fabulous line of sun care from MelanSol. Probably most people have not ever heard of MelanSol Sunscreen.

DEBRA: Now, I haven’t. I just started seeing that during the break and I went, “Oh, I should have them on my show.”

SHARON HOUGHTON: You definitely should. Michael Russ, he’s wonderful. He has his own talk show, so yes, you two need to get together. And let’s see, we have body care, Wood Sprite Organic Body. They make such a gorgeous line of products.

Right now, they have their Hot Chocolate Collection, which is just a treat. You get in your bathroom, and say goodbye, family.

You stay in there and use your Hot Chocolate line of everything from bubble bath to bath bombs that you throw in the bath tub, and a beautiful body butter and a scrub.

It’s so good.

It’s funny. When I review products, sometimes I’ll say to my husband, “Okay, I have to go now. I have to go do research. I’m working.”

And I go into the bathroom, “Goodbye.”

This is the perk. This is the wonderful thing about my site is that I love what I do.

DEBRA: Well, I can really tell, yes.

SHARON HOUGHTON: I’m passionate about it. I’m absolutely passionate about it. And I wanted to grow. I want more vendors to come on that feel the way we do, and I want lots of your listeners and everybody that hears my voice to come on over to the site, and learn why you need to go all natural with your beauty and grooming. And it is for men and women because men groom too.

If I can read something real quick, I wrote down—

DEBRA: Wait a minute. We need to go to break, so let’s do that and then you can come back. You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and my guest today is Sharon Houghton, who has a great all comprehensive, enormous website about natural beauty at AllNaturalBeauty.com. And we’ll be back.

= COMMERCIAL BREAK =

DEBRA: You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and my guest today is Sharon Houghton, who has put together the All Natural Beauty website. It’s just an incredible portal of so much information. I was just looking at it during the break, and all these places, I just click on each of the different stores that she’s linked to, and each one, everything looks so yummy.

I feel like I want to put it on my body.

SHARON HOUGHTON: That’s the beauty of it. No pun intended. That’s what it feels like when you use them, and you’re used to the other type, the synthetic version, and then you use this. Your body knows what to do with it. It just makes sense. We’re natural beings, so you put something natural on it, and it doesn’t fight against it.

It’s just, “Finally, you’re giving me what I need to make your skin and hair and everything else glow and be perfect.”

I’ve never had baby’s butt skin like I have now. It’s always good. I don’t use a cleanser and then it feels dry afterwards. It’s not screaming for that moisture.

DEBRA: I think a lot of beauty products are actually created, so that one causes a problem that needs to be solved by another.

SHARON HOUGHTON: I agree.

DEBRA: Then you end up needing to buy a whole lot of products.

SHARON HOUGHTON: I agree.

DEBRA: If you think back into before the industrial world, and people lived out in the wild, or in agricultural communities—they wash their hair, and they had used soap on their skin or whatever they did. And we didn’t need all these products that we’re using now. That if you were to just put a body out in the middle of nowhere, and wash your face with the—

SHARON HOUGHTON: [unintelligible 19:33]

DEBRA: Yes. Just splash water from the stream on your face, probably bodies would be totally healthy. We’re not getting health from consumer products.

SHARON HOUGHTON: When you think about it, that’s why we excrete oil. That’s our moisturizer. So we’ve come up with natural things that are like what the body does, plus even more things that are great—things that smell good naturally, products that have essential oils in them, which are pure plant extracts.

So there are just so many wonderful ingredients to use. I feel like a kid in a candy store when I go to the health food store, or when I go online, and I go somewhere Nature’s Gift, who is on the site. They have all kinds of essential oils. Again, it’s like a kid in a candy store. You go through and you go, “I want to try that. I want to try that.”

And then you play with it. You put it in your shea butter, and you whip it up and make a beautiful body butter, or any number of recipes. That’s something on the site. We have lots of recipes. Have you gotten to that page yet?

DEBRA: I think I did the other day, but I’ll just warn people about this website is that sometimes it’s hard to find exactly what I’m looking for, but there’s so much information that it’s like wandering through a new city. That’s what it’s like. I think about sometimes, when I travel, I’ll just go to a city. I remember the first time I went to London, I just wandered around. I wasn’t even looking for anything. I just wandered around and around every corner. There was something interesting to look at, and that’s how I feel on your website.

SHARON HOUGHTON: Hopefully, eventually, London made sense to you.

DEBRA: It did. Eventually, London made sense to me, yes.

SHARON HOUGHTON: I think that’s what’s going to happen with my site, but I totally agree with you. And the reason that it’s not so easily navigated is simply because I made it myself. I’ll be honest.

So it is a bit piecemeal. It’s not your sleek site. If you want that, go over to one of the big ones, and you’ll find really sleek, beautiful sites. And that is why I’m giving the first original site its facelift in 10 years.

DEBRA: So if I wanted to find recipes on how to make my own natural beauty products, where would I look on your site?

SHARON HOUGHTON: Look under homemade beauty recipes. It’s in the main navigation bar. And when you get there—

DEBRA: Which site? On AllNaturalBeauty.com?

SHARON HOUGHTON: No, that has a few recipes, but not the extensive recipes as the other sites. So if you can’t get on to ANB Portal, go over to AllNaturalBeauty.us, and look for homemade beauty recipes.

DEBRA: Here’s recipes.

SHARON HOUGHTON: Recipes. And when you get there, you’ll find our most popular page. Everybody comes to learn how to make beauty products, and it’s categorized. You’ll see that you can go under hair, skin and body. Just click on one of those pictures, and you can find all kinds of recipes particular to those areas, or you can click on a picture of bananas or a picture of apples, or a picture of pumpkin.

And that way, if you have extra bananas on hand, go there, find banana recipes. The whole list, right there.

DEBRA: I’m just looking at the first one under hair. It’s called cucumber hair drench. And it’s for, if you swim in a chlorinated pool on a regular basis, the damage that you’ve noticed happening to your skin and bathing suit is happening to your hair as well.

So here is a treatment that you can make to keep chlorine damage to a minimum—one egg, one egg shell’s worth of olive oil, and a quarter of a peeled cucumber, and you blend it all up and spread it evenly through your hair, leave it on for 10 minutes, and then thoroughly rinse.

Lavender rosemary hair oil. Rosemary honey hair conditioner.

SHARON HOUGHTON: It’s good enough to eat, doesn’t it?

DEBRA: Yes, but all of these are nourishing our bodies. These foods nourish our bodies when we eat them. It makes sense that they would nourish our bodies, when we put it on our body.

SHARON HOUGHTON: There are lots of recipes. And in fact, I’m putting all the recipes together, all the articles together.

Everything is going to be very organized when I do the redo of the original AllNaturalBeauty.us site. So stay tuned for that within, I’d say, the next month and a half to two months, it’s going to be looking very good, and very organized for you. So I apologize where it’s at.

DEBRA: Sharon, it took me many years to figure out how to organize my information, and I still am working on that. That’s a skill in itself to organize all the wonderful information, someone like that.

So you wanted to read something.

SHARON HOUGHTON: It was just something from Dr. Samuel Epstein who is a great advocate of getting toxins out of your life. And he wrote a book called “Healthy Beauty.” And I recommend that anyone that is interested in what’s going on in beauty care and toxins as it relates to toxins, to read this. I did a review of this book on the site. You can read that too.

But in his book, he says—

DEBRA: Wait a minute. I’m sorry. I have to cut you off because we have to go to another break. So when we come back, we’re going to do this first. You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and my guest today is Sharon Houghton who wants to read you something from Dr. Samuel Epstein. And we’re going to be right back, and she’s going to do that.

= COMMERCIAL BREAK =

DEBRA: You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and my guest today is Sharon Houghton, who has put together an enormous and wonderful website called All Natural Beauty website, which is at AllNaturalBeauty.com. And Sharon wants to read something, so we’re going to get to it because there are no more breaks.

SHARON HOUGHTON: Everybody is dying to know. Actually, it’s one sentence from his book, and I just found it so profound, I wanted to share it.

Dr. Epstein says, “Most women use what amounts to over 40 different avoidable carcinogenic exposures daily.” And that includes hand soap, toothpaste, shampoo, conditioner, cosmetics, skin care.

Can you believe that? And all that can be avoided by using completely natural products. Think of all the—what goes into your body that will no longer be going into your body, and what a healthy difference that would make.

DEBRA: I use all natural cosmetics and beauty products, and I have for 30 years. And so I’m not being exposed to those carcinogens. But I think most women are.

The thing is, it’s so easy, and not only is it so easy, it’s so pleasurable to use the toxic-free products.

SHARON HOUGHTON: I agree. I think you can tell that I’m a little bit of an advocate for this. I think you know my feelings on that. You’re so right.

DEBRA: It feels better on my skin. Essential oils smell wonderful. It’s just like there’s a real world. There’s this world of nature, and then there’s the artificial world of industrial products. And it just feels artificial to me, and real natural stuff, as you’ve said before, our bodies are from nature and nature gives us everything that we need in order to be healthy. And I think we should just stick with that.

SHARON HOUGHTON: I call it the light going on moment. When people one day say, “Oh, okay. So there’s an alternative to just going to my favorite brand at the supermarket.” There’s a con gaming going on. It’s called green washing, and a lot of the companies involved with putting lavender in big letters at the top of your shampoo bottle. And most people, when they’re shopping, they see their favorite brand, “Oh, good. They’re going green. I hear green is good.”

And so they grab that bottle, and they never read all the way down to the bottom where all the harmful chemicals are.

So again, come to the site, learn what to look for, learn to look out for, and just try all natural beauty. They’re made fresh when you order them. They’re shipped to you straight away, and you use them up. You don’t need 20 jars sitting on your counter.

Just use one at a time. Just adjust what you’re doing slowly. Work those toxic products out, work natural beauty products in.

It’s simple.

It’s really easy.

DEBRA: It is very simple.

SHARON HOUGHTON: Yes, I agree. So come to my site, and you’ll find all the goodies. There’s a glossary. We have experts that you can ask questions of. We have Jeanne Rose, who is the grand dame of aroma therapy. She has over 30 books out on this subject. She’s a pioneer in this field.

DEBRA: I remember her from many, many, many years ago. She was one of the first books I read when I started my work.

SHARON HOUGHTON: Me too. I read Kitchen Cosmetics. It changed my world.

DEBRA: Yes, that was the book that I had, Kitchen Cosmetics.

SHARON HOUGHTON: Yes, you too? And she still teaches to this day. She’s out there traveling the country, teaching certification on aroma therapy and natural perfumery. You can go to her house. She has classes that she holds in San Francisco. She is such a valuable resource, and everybody should know who she is. I adore her.

I’ve gotten to know her very well, and she is just wonderful. So I’m so proud to offer her services on the site. We have 11 experts on the sites. They’re there to take your questions. And just e-mail us at questions@anbportal.com, and I’ll make sure it gets to one of our experts. I’ll mail you back with the answer, and we’ll post it for everybody to learn from.

So we have the questions and answers, we have your recipes there. I do product spotlights, book spotlights. We have personality spotlights on almost all the manufacturers there.

It’s nice to meet somebody before you buy from them like when you go to the tradeshow and you meet somebody, “Well, I like you. I want to try your products.”

That’s how you feel after you read these spotlights. You’ll see they’re just people. They’re regular people that are doing things for the right reasons.

And with them all, we have three different columns, monthly columns, we have Beautiful Living, Inspired Living and Eco Living.

So you can read new articles all the time. There are monthly newsletters from both of the sites. And we’re on Facebook. So, come and see us there. Totally an advertisement, I know, but…

DEBRA: No, but it’s okay. It’s okay because I want people to know how much information you’ve put together here. It’s just amazing. It’s amazing.

I’m very much a generalist because I’ve always taken the viewpoint that we’re all consumers that need to do basic things.

Everybody needs to clean their house, and everybody needs to take care of their body and things like that.

And so I wanted to bring together all the information from different places. But you’re a specialist in your field, and we need specialists. We need specialists and generalists. And I can say that—if I had decided to focus on the world of beauty, I would put together something very much like your website. And it’s just a delight for me to go there and see everything that you’ve collected.

SHARON HOUGHTON: Thank you. I appreciate that.

DEBRA: We have a few minutes left. Is there anything that we haven’t covered that you’d like to talk about?

SHARON HOUGHTON: Well, I just think that people need to use your money as your voice in all things—in household products, in food. But in beauty products, again, it’s something that a lot of people don’t think about. They just reach for that same brand over and over. They like that certain shade of lipstick, or they like that certain shampoo. I want to recommend going out of your comfort zone and trying something new. That’s why I have product spotlights. Read my opinion of it. Go to Facebook, Facebook.com/AllNaturalBeautyFun, and ask everyone, “What have you tried? What do you like?”
They’re all raving about the products, so you’ll learn a lot there too about what our friends think there. And just try them. I really want you to try them and be healthy.

DEBRA: I really agree. I want to go back to something that you said earlier about big manufacturers thinking green is the thing.

Well, it is the thing. A lot of people are interested in it. And so they put lavender on the label or whatever.

And I remember, I did a consultation with a major beauty products manufacturer some years ago, maybe five or six years ago now. They were realizing that green was coming up. And so they wanted to serve their customers who were interested in green products. So what they did was that they changed from artificial flavor to natural flavor.

And they now thought that their product was green.

And the reason that that was far as they went was because they didn’t want to lose their customers. They had a brand identity and they wanted people to feel like they were being green, but that was—but they ended up losing their customers anyway if their customers were interested in something natural, they’re still not providing that.

And I think that that’s why, or at least one of the reasons why people often ask me why do they put in one organic ingredient, and then the rest of it is horrible. And I think that’s why. I think that they just want to say, “Well, this is organic. This is now organic.” But it’s not the same. I want people to understand that there is a big difference between an industrial manufactured product with one or two organic ingredients in it, and something that is through and through, thought out from the beginning to be natural and has 100% natural and organic ingredients.

SHARON HOUGHTON: It’s completely different.

DEBRA: It’s a different mindset. It’s completely different. And that’s what I think Sharon and I would like you to do, listening audience, is jump out of the industrial mindset and see that nature is here. And that you can do things with all these natural ingredients whether you do them yourself or you buy it from somebody who’s already putting it together for you. These ingredients are amazing and healing.

SHARON HOUGHTON: These aren’t your grandmother’s products. These are sophisticated products. These are just as good as the ones on the shelves except they’re better in all ways. If you look at them, you would not know that they’re not found in a high-end department store. But when you use them, you know the difference.

DEBRA: I can tell you that because I have used these products, these types of products and they are very different.

Well, Sharon, we’re almost to the end of our time now, so thank you so much for being with me today. I really enjoy this, and I hope everybody listening goes to your website because there’s a lot there for everybody to learn, and I know that I’ll be back.

SHARON HOUGHTON: Thank you so much, Debra. It’s been a pleasure.

DEBRA: Thank you. You’re listening to Toxic Free Talk Radio. I’m Debra Lynn Dadd, and we’ll see you tomorrow.