This affordable laundry detergent provides a safe, gentle wash without the use of dyes, fragrance, phosphates, enzymes, optical brightners or harsh chemicals (powdered is unscented; liquid has a slight fragrance). Suitable for those with sensitive skin problems and for baby clothes. Carton is made from recycled paper with a substantial amount of content being post-consumer material. Inner poly bag made from 100% recycled plastic resins. Plastic measuring scoop is 100% post consumer recycled plastic such as milk bottles, 5-gallon pails and water jugs.