A hair color that restores gray hair to it’s natural color, rather than stripping color and then applying an artificial coal-tar dye. It’s odor-free, hypoallergenic, and you can eat it too! All ingredients are disclosed and explained. Their patented formula takes natural ingredients and creates eumelanin, the pigment that colors all brown and black hair. NOTE: You cannot choose your color. Your hair will take the eumelanin and each strond will be it’s own natural shade. This treatment also strengthens the hair and adds luster and shine. There is a special formula to be used to prevent hair from turning grey as well.