I first heard of this paint a about 18 months ago, when a reader called for a consultation because her contractor wanted to use this paint. It’s zero VOC and self-priming so I told her to go ahead. When she called me for another consultation, she thanked me profusely for recommending this paint. She said, “It has NO ODOR!” I’ve known this woman for years and she is pretty chemically sensitive.And, she said, they did really well at matching colors when you bring in an object for color matching. She was totally happy with this paint. As I write this, it’s now $23/gallon at Home Depot.